Yaytrade signs a record deal with Australian premium brands Neuw Denim, Abrand Jeans, and Rolla’s Jeans

Advertisement

Ytrade Group AB (publ) (“the Company”) has entered into an agreement with the brands Neuw  Denim, Abrand Jeans, and Rolla’s Jeans (“ThreeByOne”) for the sale of their outgoing stock and samples. The agreement covers a total of approximately 12,500 items and is expected to be released on Yaytrade’s platform by the end of September 2021.

ThreeByOne – an Australian denim brand with the highly popular global brands Neuw Denim, Abrand Jeans, and Rolla’s Jeans – has chosen to enter into an international partnership with Yaytrade for their digital clearance sales.

“We are very excited about our new partnership with Yaytrade where we will have an opportunity to sell our products through their digital solution. It is particularly interesting to have a platform that gives us a different type of exposure from both a sustainability perspective as well as in light of the pandemic. It fits perfectly into our growth and profitability plan,” says Johan Persson, General Manager ThreeByOne Europe

“This is fantastic, we are closing the company’s largest deal to date in terms of volume and also bringing in our first major international partnership. We are delighted that Yaytrade’s concept and strength is also starting to spread internationally and we look forward to a long-term partnership with confidence”, says David Knape, CEO Ytrade Group AB (publ).

The overstock and sample sale by Neuw Denims, Abrand Jeans, and Rolla’s Jeans is expected to be released on Yaytrade on September 27th, 2021. In the first phase, the sale is expected to include a total of approximately 12,500 items.

Advertisement