A more transparent supply chain and individual traceability for every item: the strategic partnership with retraced represents another important milestone in the Marc O’Polo sustainability strategy.
Levi Strauss & Co. opened Satellite Archives in London which is the first satellite Archives of the brand outside of San Francisco.
Levi’s® headquarters Archives — established more than 30 years ago in 1989 — is a treasure trove of artifacts, vintage Levi’s® garments, advertisements, catalogs, and invoices that date back to the 1850s. Like the guests at the San Francisco Archives, employees and visitors invited to the London Archives will get an up-close look at some original Levi’s® garments, including the brands copper riveted denim overalls, the Levi’s 501®, the world’s first blue jeans.
“The Levi’s® London Archives gets me excited,” said the Archives’ manager Phil Brown. “It’s an opportunity to interact with true vintage pieces and showcase our incredible history to staff and fans alike.” “We go heavy on the 70s and 80s as we link into the London punk and music scenes that were prominent in London,” explained Phil.
