OFF-WHITE™ collaborates with WECHAT MINI PROGRAM, to launch its first-ever capsule collection in China. WeChat mini program is a part of the WeChat ecosystem, providing advanced features such as content, e-commerce & promotional opportunities.
The Covid-19 pandemic has introduced fashion brands as well as consumers with digital shopping platforms. In China, 84% of consumers recommend products to their friends on social channels while this rate is 42% (on average) in other countries, according to a recent report of Wunderman Thompson Commerce. Keeping that in mind, Off-White founder Virgil Abloh has taken the deaccession to promote the brand through social channels in China.
This collaboration includes paint-splattered jeans and denim shorts, hoodies, flannel shirts and accessories like hats, belts, and phone & Air-Pod holders. Additionally, the Capsule Collection contains men’s & women’s pieces adorned with logos & signature motifs of both brands. And it is now exclusively available exclusively through the app