Iconic global denim brand Wrangler® announced that it has welcomed Georgia May Jagger, top model, to the family as the face of its Women’s Heritage Collection, which launched Fall/Winter 2020. Jagger was photographed by Cass Bird in New York City, bringing the ‘Turn Heads. Capture Hearts’ campaign concept to life. The tagline nods to how the Wrangler woman confidently commands attention while living by her own rules, and creativity will appear in print, digital and in-store displays in North America, Europe, Asia, and South America.
“For decades, Wrangler has inspired women to be confident, bold, and express their style,” said Vivian Rivetti, VP, Global Design, Wrangler. “Georgia May Jagger’s entrepreneurial spirit and swagger personify how the Women’s Heritage Collection is designed to make women feel. Georgia moves through the world with confidence and we’re excited for her to lend her style and authentic spirit to help us bring the collection to life.”
“Wrangler is one of the original denim brands that’s been on the map for decades. Their authentic heritage and modern style work perfectly for me and is everything I look for in a pair of jeans. I’m really happy to be working with them,” said Jagger.