Adventure-ready brand Roark and global denim icon Wrangler® have partnered to release the Wrangler x Roark ‘Out of Range’ collection, a collaboration that captures the courageous and adventurous spirit of the west. The Wrangler x Roark ‘Out of Range’ collection offers adventure-ready, premium men’s apparel that blends the ruggedness of western wear with the durability and legacy of Wrangler construction.
“With 75 years as an American cultural icon grounded in the heritage of the West, our products are tough enough for a life well-lived and defined by moments of bravery and adventure,” said Holly Wheeler, vice president of global brand marketing at Wrangler. “A fundamental part of the western lifestyle is time spent outdoors, and we’re thrilled to collaborate with Roark during the holiday season to provide a high-quality product for people who enjoy embracing the outdoors.”
“Our partnership with Wrangler was born out of a desire to celebrate the American West and deliver a collection that paid homage to classic Wrangler styles with a modern aesthetic twist in line with Roark’s sense of style,” said Ryan Hitzel, Founder & CEO of Roark. “We’re very excited to share an authentic take on elevated western workwear and the amazing journey we had on the Continental Divide via horseback and motorcycle.”
The limited-edition drop spans from high-quality denim to waxed canvas, organic cotton and wool blended flannels, sustainable components that exemplify the shared passion of the outdoors, and the epic adventures that weave both brands together. The Wrangler x Roark Out of Range Collection is priced from $65 to $395 with a size range of S-XXL & 28-38.
