With OLYMP SIGNATURE, OLYMP Bezner KG (Ludwigsburg district, Baden-Württemberg, Germany) has a premium shirt that is the culmination of years of experience and like no other shirt. Since its inception, the Scottish actor Gerard Butler has been the face of this high-quality product line. As part of the new brand campaign with the slogan MY SIGNATURE, now running on various online and social media channels, the Hollywood star is joined by personalities who share the same passion. The interior designer Chris Glass gets the ball rolling.
Mark Bezner, owner and CEO of OLYMP Bezner KG, explains: “What makes OLYMP SIGNATURE truly special is the exclusive use of exceptional materials in combination with elaborate workmanship. Thus, mainly high-quality full twill (two-ply) fabric is used. There are also finest handmade lap seams, removable collar stiffeners and mother-of-pearl buttons, which are sewn on using a fine crow’s-foot stitch and finally shanked for stability according to the Neapolitan tradition and an individual sizing system, ensuring that the shirt looks like it has been tailor-made. For our campaign, we went in search of personalities who share this great passion. And we found it in Chris Glass.”
The American and adopted citizen of Berlin Christopher “Chris” Glass (44) is a designer, creative mastermind, globetrotter and also the owner of aptm GmbH, pronounced “apartment”, which he founded in 2017. At its headquarters, a loft located in Berlin’s Wedding district, which equally functions as a studio, concept store, boutique, event location, exhibition space and home, individually curated design artifacts, hand-picked works of art, fine pieces of furniture and all manner of decorative accessories are carefully arranged over 230 square metres and made available to the public. Chris Glass, who has a strong sense of style and a fine feeling for aesthetics, studied in Boston/Massachusetts Musical Theatre and came to Germany over 20 years ago via a German cosmetics company he worked for in New York, draws his inspiration from his regular trips around the world.
From now on, the new marketing campaign MY SIGNATURE will present portraits of people who share the same values and motivations as the clothing specialist for its premium product OLYMP SIGNATURE. They will talk about their passion for their work, their leisure activities, their way of life or their individual fashion styles. In addition to Hollywood superstar Gerard Butler (“London Has Fallen”), who is a core member of the team as brand ambassador, the campaign, which will continue over several seasons, will feature a variety of prominent supporting actors. The video clips with Chris Glass for the autumn/winter season 2021 will be played in different formats on various German websites, online portals and social media channels such as Facebook, Instagram and YouTube for a defined target group from October.
OLYMP Bezner KG, based in Bietigheim-Bissingen near Stuttgart, is the market leader in Germany for men’s shirts. In addition, its high-quality clothing range, which includes business and casual shirts, knitwear such as jumpers, polos, sweatshirts and T-shirts, as well as accessories, is marketed in more than 40 countries worldwide.