Levi is deepening their partnership with Target. Starting this spring, Levi’s® products will be available in 300 additional Target stores, totaling 800 stores across the United States.
After nearly a decade, Levis partnership with Target is stronger than ever. Not only do their brands share a common goal to always delight and inspire fans, but also have a shared commitment to creating quality and timeless designs for all.
“Levi’s® remains a leader in denim and casual lifestyle apparel because of our ability to create deep connections with consumers and a frictionless shopping experience that fits with their everyday lives,” said Seth Ellison, EVP, chief commercial officer and interim Levi’s® brand president. “Through our evolving partnership with Target, we’re bringing more consumers closer to the Levi’s® brand they love.”
With the expansion, they’ll also be introducing 60+ new styles, including tops, dresses and on-trend jeans for women, and cozy fleece, tees and trucker jackets for men. The assortment will vary by store, with the entire collection available online (where you’ll also find extended sizes in many items).
“Our partnership with Target enables us to attract a broader consumer audience that’s interested in quality products at all price points from premium to value,” said Sanjeev Mohanty, SVP and managing director of U.S. and Canada at LS&Co. “With more Levi’s® and Denizen® from Levi’s® products sold at Target stores across the nation, we’re able to reach even more fans and appeal to consumers shopping for everyday items including apparel.”