Hoorain Hi-Tech Fabrics Limited, a subsidiary of Jamuna Group, has participated in the virtual fair Texworld Paris which is held in Paris, France. This one-of-a-kind innovative event took place from 1st to 5th February 2021. In this year’s exhibition, 75 companies from 11 countries around the world are showcasing their products. Messe Frankfurt is the organizer of this Virtual Fair.
Hoorain HTF is the proud participant from Bangladesh. They will present two main areas:
- A trend forum imagined by Art Directors with the most promising textile samples and garments from Hoorain Hi-Tech Fabrics Ltd, Bangladesh
- A library displaying, per categories, several fabric samples, garments from Hoorain.
Abdul Hakim, Chief Marketing Officer, Hoorain HTF, said that in a few days, Hoorain Hi- Tech fabrics has created a stir in the global fabrics market. Hoorain has participated in all the fairs and exhibitions internationally and the products have received a good response. Because fabrics are being produced based on the region, season, and taste of the buyer. Buyers are ordering their favorite fabrics as well as Hoorain’s own products.
He added that they have already developed 2,000 items of fabrics. Only 40 fabrics have been sent to Texworld Paris Exhibition, by following the organizer’s rules and regulations, for men, women, youth, and children. They are going to organize a 7-day fair from February 22 to give an idea about Hoorain fabrics to the representatives of the country’s garment exporters and international buyers.
Another Chief Marketing officer, Syed Moshkoor Ali said, “orders for 10 million yards of fabric had been received in the last three months. Most of its buyers are US-based. Where global sales have dropped due to Corona, getting so many orders in Corona is a huge success. He added that at present it has the capacity to produce 9 million yards of fabric per month. Although the capacity could not be fully utilized due to the recession, we delivered 22 lakh yards in January alone.”