H&M collaborated with Zalora as H&M’s e-commerce partner in Southeast Asia covering 4 markets namely Malaysia, the Philippines, Singapore, and Indonesia, to reach 400 million consumers. The tie-up debuted in Indonesia in mid-March, 1 April in Malaysia, and on 14 April in Singapore. H&M and Zalora also confirmed the extension of the initial two-month collaboration in the Philippines, which began in Q4 2020 to a long-term one.
“Following our success in the Philippines these past months, we are excited to continue strengthening our partnership with Zalora by further extending our footprint across Southeast Asia. Backed by its strong presence in key markets, Zalora complements our extensive physical store portfolio as well as our digital stores at hm.com. We see great potential for substantial future growth and Zalora will be an important part of this to cater to the evolving needs and demands of our customers, so we can shape a more sustainable future for fashion and be even more locally relevant,” says Oldouz Mirzaie, Regional Manager of H&M South Asia and Pacific.
“We are excited to continue working with a globally renowned fashion brand like H&M and bring their extensive range to over 400 million digital consumers in Southeast Asia. As the largest online fashion and lifestyle vertical in the region, we will leverage our deep local expertise and strong fulfillment and logistics network to support H&M as they continue their strategy of integrating offline and online retail,” shares Zalora’s CEO, Gunjan Soni.