After debuting the first collection in June 2021, Gap Home quickly expands its assortment to offer furniture and rugs, available exclusively at Walmart.
Gap and Walmart announced the latest Gap Home collection, which includes the launch of Gap Home Furniture, as well as an expanded assortment of décor, tabletop, bedding and bath options. Additionally, in November, a capsule collection of bedding styles will be launching in select Walmart stores for the first time.
As a pillar of Gap Inc’s Power Plan 2023, partnering to amplify Gap brand through licensing agreements to launch new categories is key to the brand’s domestic and international growth. The two retailers further their strategic partnership in the U.S. to deliver timeless American style for modern living to customers at an incredible value.
Gap Home Furniture, which will be priced from $49.88 – $629, will consist of more than 150 items including couches, ottomans, TV stands, headboards, rugs and more. In addition, many of the rugs in the collection are made with up to 100% PET recycled polyester. The line will roll out to customers in the coming weeks.
“We have seen an incredible customer response to Gap Home since we launched in June,” said Adrienne Gernand, Head of Gap Inc. Strategic Alliances, Licensing and Real Estate. “Through our partnership with Walmart, we are scaling the business quickly by entering new categories within the home space and introducing an assortment of items in select Walmart stores. With more customers investing in their homes and looking for on-trend, quality, affordable styles, we are continuing to think big, deepen our relationship with our customer and deliver timeless American style for modern living to homes across the country.”
Gap Home embodies the brand’s optimistic, modern American style that bridges the gaps between individuals, generations and cultures. The collection is made with the planet in mind and features quality materials at a price point that is accessible to all customers.