Daniel Rufenacht has been appointed as the new CEO of bluesign. He has 25 years of experience in corporate sustainability, institutional marketing, and public relations, working both for the public and private sectors. He spent 10 years as Executive Director at the textile company, Switcher transforming it from a traditional clothing company into a widely recognized, sustainable brand. He joins bluesign technologies ag from SGS Group, of which Bluesign is a member; he previously served as Group Vice President, Corporate Communications and Sustainability where he oversaw the sustainability management system, the global sustainability programs, brand and communications, digital and online marketing as well as the annual reporting cycle.
“As someone who has dedicated his career to the pursuit of sustainable practice aiming for zero impact in the industry, I feel very privileged to be embarking on this new role. I look forward with my team to galvanize suppliers, manufacturers, and brands to reduce the overall footprint of the textile industry and enable a better, safer, and more interconnected world,” said Daniel Rüfenacht, the newly appointed CEO of bluesign technologies ag.
“Daniel’s extensive experience in sustainability will undoubtedly drive the company forward and lead the way in ensuring excellence in sustainable textile manufacturing,” said Charles Ly Wa Hoi, Executive Vice President Connectivity & Products at SGS and Chairman of bluesign technologies ag. “Bluesign is about finding solutions to both today’s and tomorrow’s social and environmental challenges and we are confident that Daniel’s ambition and commitment to sustainability will continue to bring about the changes needed to reduce the environmental impact of textiles.”