Tommy Hilfiger launched its first Jeans Redesign garments made to be more durable and recyclable – two critical components in creating a circular economy. Crafted in-line with the company’s 2019 pledge to the Ellen MacArthur Foundation Jeans Redesign project,
The EMF Jeans Redesign collection, created with circular design principles like detachable buttons and replacement of metal rivets with bar tacks; the removal of all metal zippers; removal of the leather patch; and use of 100% organic fabric., represents a milestone in Tommy Hilfiger’s vision to create fully circular products. To increase the durability of the products, each piece features wash and care instructions on the pockets, along with advice to repair, donate or recycle the product after use.
“Sustainability has become a driving force for our brand and our business,” said Martijn Hagman, CEO, Tommy Hilfiger Global. “As a leading fashion brand, we have a responsibility to drive the transition to a circular economy and we are proud to work alongside the Ellen MacArthur Foundation to achieve this. This shift requires a full rethink of the fashion value chain, and these pieces are a testament to the skill, expertise, and dedication of both teams as we continue to push the boundaries in both design and manufacturing. This is just one step on our path to creating fully circular products.”
“As a denim industry leader, and one of the first brands to sign up to Jeans Redesign, Tommy Hilfiger is demonstrating how we can all work together to redesign fashion’s future,” said Francois Souchet, Make Fashion Circular Lead, Ellen MacArthur Foundation. “The launch of this collection is an exciting step towards a circular economy for fashion where the clothes we love never become waste.”
EMF Jeans Redesign collection contains 7 garments, including five pairs of jeans and two denim jackets, made with durability, material health, recyclability, and traceability in mind. This collection highlights Tommy Hilfiger’s ongoing commitment to eliminating waste by innovating for circularity.