The Very Group wins Pureplay & Team of the Year Drapers Awards, with Henry Birch crowned Leader of the Year


The Very Group, which operates, was named Pureplay of the Year and its fashion team was crowned Team of the Year at the Drapers Awards 2021 on 18 November.  Bringing home a third award for the online retailer was CEO Henry Birch, who won Drapers’ Leader of the Year award.

The prestigious black-tie event, now in its 30th year, took place at London’s Hilton Park Lane Hotel and saw Very’s name in lights alongside other winners including JD Sports, Barbour, H&M and Zara. Drapers said Very ‘stood out’ on the night for its multiple award wins.

Henry Birch, CEO of The Very Group, said: “I couldn’t be prouder of everything we’ve achieved as a business, and more importantly as a team, over the last couple of years. Receiving this recognition among our peers was the icing on the cake.

“I’m honoured to be named Leader of the Year by Drapers, but above all I want to say thank you to the amazing Very team that I’m lucky enough to lead. With the market and customer behaviour continuing to move towards our model, I’m excited for what we’ll accomplish together in the future.”

Emma Alexander, fashion director at The Very Group, commented: “The pandemic highlighted more than ever that Very’s fashion team stands out for its camaraderie, commitment, perseverance, and unshakable resilience, without which the business would not have delivered such strong results. Having our work recognised by Drapers was a very special moment. I’d like to say a huge thank you to every member of the team for the part they played in getting us to where we are today.”

The Very Group was also shortlisted in two other categories: Best Marketing Campaign, for the ‘All about your bottom half this Very moment’ denim campaign; and Rising Star, for junior buyer Stephanie Clarke.

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