The LYCRA Company and DNM DENIM Collaborate To Deliver Innovative New Denim Fabric with Power and Comfort

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The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, and DNM DENIM, a leading Turkish denim producer, have partnered to bring the next level of performance and aesthetics to the denim market. DNM DENIM’s revolutionary new fabric collection “Shaped’N Relaxed” brings together LYCRA® BEAUTY technology and LYCRA® FREEF!T® technology to offer consumers customized shaping as well as increased fit forgiveness and comfort, all in one fabric.

The Shaped’N Relaxed fabrics are woven with an open structure which gives a very gentle soft stretch, suiting a broad fit window due to the use of LYCRA® FREEF!T® technology, but at the same time provides the exceptional shaping properties of LYCRA® BEAUTY. Its two opposing forces come together in a fabric that is extra comfortable, with lower pressure shaping, offering the wearer the best of both worlds. “We are always looking for ways to improve the performance of denim fabric and thanks to this smart collaboration with The LYCRA Company, we can now offer our customers a new generation stretch fabric, with a unique set of technologies that can provide stretch and extra support to areas where it is needed,” states Gokhan Unsal, deputy general manager of DNM DENIM.

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