Cutting-Edge Outdoor Apparel Collection By Wrangler™ in Europe


Wrangler Fall Winter 20 collection is now available on, Amazon, and at 400 Dressmann stores across Scandinavia.

ATG by Wrangler combines high-performance features and versatile design to deliver apparel that blends rugged durability with comfort, allowing consumers to dress for adventure, whether they’re an urban explorer, weekend wanderer, or wilderness trailblazer. The collection offers quick-drying, water-repellent fabrics, mesh venting, and convertible wearing systems.

“All Terrain Gear by Wrangler couples the durability, quality, and timeless style consumers know and trust from Wrangler, with the functional benefits required to produce a rugged and versatile outdoor apparel collection,” said Simon Fisher, MD, Kontoor Brands, EMEA region. “We are excited to offer this collection, including regionally specific styles, to our European consumers. And based on growing consumer demand for ATG by Wrangler, we are actively expanding the collection with new categories, including a female collection in the coming year.”

The palette for the collection features the shades of the natural landscape, with forest greens, earthy browns, and rocky greys, as well as the indigo blue forever connected with Wrangler jeans.