A more transparent supply chain and individual traceability for every item: the strategic partnership with retraced represents another important milestone in the Marc O’Polo sustainability strategy.
The Premium Denim Jeans Market value is set to grow by USD 9.06 billion, progressing at a CAGR of 6.64% from 2020 to 2025, as per the latest report by Technavio.
Premium Denim Jeans Market Driver
One of the key factors driving growth in the premium denim jeans market is the innovative product designs. Vendors of jeans are constantly innovating to combat the fierce competition from counterfeit apparel manufacturers. They are attracting customers by producing more comfortable jeans by making the products more flexible to compressions and stretches. The new jeans are comfortable to use because they are made of soft knitted denim. This also provides them with traditional sportswear functionalities such as thermoregulation, moisture management, UV protection, and anti-rip features. This innovative approach has also helped the vendors to sustain the hike in the prices of cotton. Manufacturers of jeans are setting the trend of offering a new generation of fabric by delimiting the boundaries through hybrid blending techniques.
Premium Denim Jeans Market Regional Analysis
The market is segmented by Geography into the following regions: North America, Europe, APAC, South America, and MEA.
31% of the market’s growth will originate from North America during the forecast period. The US is the key market for premium denim jeans in North America. However, the market growth rate in this region will be slower than the growth of the market in the European, APAC, and MEA regions.
The high purchasing power and enhanced living standards, along with the presence of many popular brands will facilitate the premium denim jeans market growth in North America over the forecast period.
