A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled “Denim Jeans – Global Market Trajectory & Analytics”. The report presents fresh perspectives on opportunities and challenges in a significantly transformed post-COVID-19 marketplace.
Globally, the popularity of denim is growing. Denim jeans can be worn on various social and official occasions, and have also demonstrated their capability to transcend beyond age and gender barriers. The growing interest towards a casual look is fueling the sales in the market. Rising number of women joining workforce, rapid rates of urbanization, westernization of lifestyles in emerging economies, and rising fashion consciousness are factors propelling growth in the global market for denim jeans. Recent popularity of colored denims and launch of newer styles expanded the range of products that are available under this category. Additionally, jeans are also being considered ideal for various special occasions, apart from casual wear, including formal attire as work wear. All these factors are together buoying growth and also generating renewed interest in the category. Growing penetration of casual wear in the workplace, coupled with rising employment of the young generation have been auguring well for the global denim apparels market. The market is further propelled by the growth in the premium denim jeans segment. Aggressive promotions of innovatively styled denim garments are further driving growth in the jeans segment.
Amid the COVID-19 crisis, the global market for Denim Jeans estimated at US$64.5 Billion in the year 2022, is projected to reach a revised size of US$76.1 Billion by 2026, growing at a CAGR of 4.8% over the analysis period. Offline, one of the segments analyzed in the report, is projected to grow at a 3.7% CAGR to reach US$60.8 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Online segment is readjusted to a revised 9.2% CAGR for the next 7-year period. This segment currently accounts for a 17.7% share of the global Denim Jeans market. The popularity of online sales channels is driven by a growing number of consumers using the Internet to browse various websites and indulge in web based shopping. In addition, ability of online stores to offer less expensive products in comparison to physical formats of these stores, along with eliminating the requirement of dealing with queues and crowds is driving consumers towards online retail purchases. Offering a wide array of brands, speciality stores attract customers employing strategic marketing initiatives as well as merchandising.