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Officina39 returns to Asia’s trade fair scene with its renewed brand look, always holding on to its sustainable attitude based on “Chemistry plus creativity”

Bangladesh Denim Expo (10-11 May) marks the Italian company’s return to in-person trade fairs on the Asian continent. An opportunity to show off its new look in this key market and present its latest sustainable developments.

Officina39 returns to Asia's trade fair scene with its renewed brand look, always holding on to its sustainable attitude based on “Chemistry plus creativity”May 10-11, 2022 – It is certainly not unusual to link the term sustainability to Officina39, the Italy based company leader in the ecological innovation of chemical application in the textile sector: so the company cannot but be present at the Bangladesh Denim Expo in Dhaka on 10-11 May, a new edition after a two-year break, characterized by a focus on sustainability and the central theme “Beyond Business”.

Officina39 has been committed for years to the reconversion of the sector’s technologies to an environmental point of view: this attitude is strongly expressed in its latest Trustainable™ collection FW 23, based on the approach of honesty, transparency and social responsibility that has always driven the company. The plus to the collection is given by Aqualess Fade, a technology just recently presented at Kingpins that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact.

After all, the new tagline of Officina39 is precisely “Chemistry plus creativity”: “This collection explores this concept of creativity to offer a new approach to denim and colored surfaces” explains Juan Manuel Gomez, Officina39 Creative Leader. “It is made possible by rethinking the conventional path for washing and dyeing using low-impact techniques and alternative looks with Aqualess Mission and Recycrom™ – the one-of-a-kind dyestuffs range patented by Officina39 which employs recycled used clothing, fibrous material and textile scraps – and more.

In our field, the word “less” is to be found pretty much everywhere you look: less water, less energy, less impact and the list goes on. So I asked myself if we could work on implementing the word “plus” in this collection.” Stated Stefano Parrotta, Officina39 Technical Manager. “And the answer, of course, was yes: we thought of all the ways in which the idea of more (plus) best represents what we do – more passion, more creativity, more collaboration, more inspiration, more Officina39. I think it is important to look for what the industry needs more of and the word “plus” perfectly embodies that!

Aqualess Fade indeed completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects. Specifically, this last revolutionizing product has recently marked an important achievement which adds to the company’s sustainable credentials: Officina39 in fact stands out as the first and only player to receive, for its Aqualess Aged, the DeniSafe® certification of enzyme product(s) by Novozymes for safe production and safe use through dry application.

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