New Levi Strauss Statue Symbols 20th Anniversary of the Museum



The Levi Strauss Museum in Buttenheim, Germany, celebrated its 20th-anniversary last year. Despite COVID-19 restrictions, creative planning by the museum staff allowed for safe and welcome events, including the unveiling of a statue of Levi adjacent to his childhood home.

On October 18, the city unveiled a bronze statue of Levi Strauss with the motto “Levi’s Comeback — the Return of Levi Strauss.” The figure, set in front of Levi’s childhood home, was the centerpiece of the 20th-anniversary celebration. It was donated to the Buttenheim community by the Friends Association of the Levi Strauss Birth House and board members who led a sponsorship campaign.

The statue was created by Berlin artist Rainer Kurka, whose work has been recognized in Germany and abroad, holding a small copper rivet in one hand and featuring Levi removing a top hat, welcoming visitors. The statue reflects that, with Levi’s likeness conveying a humble and down-to-earth person. The Levi Strauss Museum is also offering virtual Livestream tours.

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