Paige Denim signed a deal with Brama Group to distribute the brand’s men’s and women’s collections in Europe as well as the Middle East from the Fall ’21 collection.
Paige is a Los Angeles-based American denim brand established in 2004 and to widen its reach in 2021, currently, the brand is available in more than 80 countries. On the other hand, Brama Group is the European distributor of apparel labels that specializes in the distribution of American contemporary labels.
“Brama Group have built an incredible team and network throughout Europe and the Middle East and we so look forward to expanding our efforts with their support,” said Paige Adams-Geller, Paige Co-Founder & Creative Director. “We have seen steady growth in our existing markets during uncertain times and we know that we can work together to continue to grow in new and exciting markets.”
“In this moment where the international markets are suffering with uncertainty and confusion we continue to believe in growth and expansion and the agreement with Paige is a key sign of this,” Renzo Braglia, Chief Executive Officer of Brama Group.
Brama Group will partner directly with Paige’s U.K. team and London-based showroom on the expansion plan.