A more transparent supply chain and individual traceability for every item: the strategic partnership with retraced represents another important milestone in the Marc O’Polo sustainability strategy.
The Curated Capsule Reimagines Lee’s Workwear Roots in Modern, Sustainable Versions
Lee®, the iconic American denim and apparel brand announced today the launch of their new Fall 2021 offerings for its Chetopa Twill collection, which includes women’s and men’s styles inspired by the brand’s heritage workwear styles.
Originally created in 1951 to meet evolving workwear apparel needs, the Chetopa fabric was touted as the finest and toughest twill available. Lee®‘s new collection features an updated version made with REPREVE® recycled fibers, TruTemp 365® thermal comfort technology and stretch for comfort. Inspired by trends of the 50s and today, the tone on tone separates and Union-Alls™ feature heritage details iconic to Lee with a blend of street and work elements. “Lee® was the leader in American workwear for decades, and our Chetopa twill was a key product. With this collection, we’re leaning into our history by reintroducing this fabric and heritage styles to give these pieces an edge that speaks to a younger consumer,” said Betty Madden, Vice-President of Global Design, Lee®. “The vintage but fresh feel will enable wearers to create their own looks.”
