ISKO and Soorty Team Up to Launch a First-of-its-kind Collaboration


The two global denim powerhouses join forces to transform and introduce new ways of working and doing business in the industry.

From competition to virtuous co-operation: ISKO and Soorty announce the signing of a landmark technology licensing agreement which sees the two companies working in partnership on the production of fabric and garment collections. The collaboration combines ISKO’s renowned expertise in creating best-in-class, patented technologies with Soorty’s extensive vertical production network, which will be utilized to produce the collections. This unique collaboration opens the door to significant, new business opportunities for both companies and will enable them to meet customers’ needs on a greater scale.

Through this partnership, ISKO and Soorty have developed a business model that is a first in the industry with the potential to change working practices for the better and unlock value for the entire market through the scaling of responsible innovations. The two players are at the forefront of sustainability, inclusivity, technology and education in the industry and are driven by a shared approach that prioritizes synergy, cross-fertilization, and a quest for constant improvement.

The first collaborative effort between the companies sees the launch of the ISKO Future Face™ by Soorty collection. Created using ISKO’s innovative ISKO Future Face™ technology, it is produced by Soorty specifically for the US market. ISKO Future Face™ is a patented woven fabric that looks like a knit. This fabric innovation combines a soft, silky finish with comfort, enhanced shape retention and a flattering drape, while maintaining all the properties of true denim.

“With this partnership, we are paving the way towards the implementation of new best practices that will change the industry forever”, said Marco Lucietti, ISKO Director of Strategic Projects. “We truly believe that going beyond the traditional conception of competition can really push change for the better: a better service for our customers, a better business and a better future.”

Today’s business landscape is calling out to all stakeholders to create connections that help take care of the planet and its people. ISKO’s Responsible Innovation™ approach is founded on creativity, competence and citizenship and demonstrates the company’s effort to make the world a better place. Soorty, Pakistan’s largest vertically integrated denim company, is committed to a vision of a clean, green and fair future for all, which is a perfect alignment for this partnership.

“We believe in cooperation over competition. And we believe that this cooperation – which is the first of its kind in the industry – will unlock immense value for brands and consumers”, said Asad Soorty, Director of Soorty Enterprises. “ISKO Future Face™ by Soorty is a truly game changing offer that can be used to create an endless array of products, all of which are in high demand in both the pandemic and post-pandemic world. We’re hugely excited by the possibilities this opens up for the market.”

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