Denim City SP, in addition to being the stage for the presentation of trends by the largest companies in the textile and fashion segment in Brazil, was also the place chosen by Vicunha, the largest jeanswear textile in Latin America and a Texbrasil company (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), to present the launches of its first collection of the year, between the May 24th and 26th.
Vicunha’s new articles dialogue with the three fashion macro trends that will mark the streets and catwalks, mapped by the company’s cool hunting team, also presented during the DCSP by fashion experts Lola Botti and Barbara Santana: Reset Action (mood that focuses on conscious rebellion, desirable futures and street fashion); Scrolling The Flow (influenced by Generation Z and the 2000s look); Life Restoration (addresses a lighter life, with more comfort and care). Get to know the company’s main releases in Denim and Denim Colour:
Zatar Eco – With recycled cotton, Lycra Xtra Life and EcoMade, Zatar Eco is dyed Maxi Blue and provides comfort and keeps shape throughout the day. Weight: 11.6 oz. Composition: 94% Cotton, 4% Elastomultiester, 2% Elastane.
Kasper – Stretch Denim with Special Dye dyeing in a medium blue tone, flame effect in the warp and excellent width (1.60m). Weight: 10.2 oz. Composition: 98% Cotton, 2% Elastane.
Kasper Dark – Stretch Denim with Maxi Blue dyeing in pure intense indigo, flame effect in the warp and excellent width (1.60m). Weight: 10.2 oz. Composition: 98% Cotton, 2% Elastane.
Kasper Black Black – Stretch Denim with Special Black dyeing over black, for an intense tone. Flame effect in the warp and excellent width (1.57m). 98% Cotton, 2% Elastane. Composition: 10.0 oz.
Rodin – Denim Special Fibers with pre-consumer recycled cotton in the warp and lyocell weft, providing light glow, softness and resistance. With pure indigo dyeing and flamé effect in the warp. Weight: 9.0 oz. Composition: 60% cotton, 40% Lyocell.
Lumen BW – Leather look and soft glow, provided by Carbolumen resin. In a new base, soft and comfortable. Weight: 7.0 oz. Composition: 68% Cotton, 30% Polyester, 2% Elastane.
Lumen – Leather appearance and soft glow, provided by Carbolumen resin. In a new base, soft and comfortable. Weight: 7.0 oz. Composition: 68% Cotton, 30% Polyester, 2% Elastane.
Crossed – The main characteristic of the article is the flame in the warp and in the weft, forming a cross effect, simple and modern. Weight: 8.5 oz. Composition: 98% Cotton, 2% Elastane.
Toscana – Special Touch article with great touch and peach skin feel, it has high stretch and low shrinkage. Weight: 8.8 oz. Composition: 98% Cotton, 2% Elastane.
Guetta – 100% cotton with a rustic look, flame in the warp and excellent width (1.72m). Weight: 8.7 oz. Composition: 100% cotton.