A more transparent supply chain and individual traceability for every item: the strategic partnership with retraced represents another important milestone in the Marc O’Polo sustainability strategy.
GUESS U.S.A has reunited with Babylon LA for a new capsule collection line of summer-ready pieces. This 21-piece capsule collection puts artistry at its forefront, enlisting fabrications designed by Amsterdam-based ceramic tile maker Gilles de Brock. Employing a psychedelic color wheel across a wider range, the collection consists of crewneck sweaters, button-ups, T-shirts, denim pants, shorts, and accessories, reimagining classic GUESS silhouettes with Babylon’s signature skater look.
GUESS and Babylon has together hosted a public event at LOT 5 at the GUESS Inc. HQ in Downtown Los Angeles on August 20th and 21st. The event had a skate park, carnival rides, food trucks & games, alongside live performances from Babyface Ray, BlueBucksClan, Kalan FRFR, Kenny Beats, Zelooperz, Donovan’s Sound Club, Pedro & Blondie Beach Records.
Additionally, the collaborators produced a campaign video in Hawaii directed by Yavez Anthonio & Charlie Owens, featuring a roster of skaters, including Dashawn Jordan, Nakel Smith, Kevin White, Ontrell Fisher, Vincent Gomez, Ish Cepeda, Noah Wilett, Deshawn Weaver, and Reggie Johnson.
