HomeBusiness NewsRetail NewsDockers® Expanded Pride Collection for 2021

Dockers® Expanded Pride Collection for 2021

Dockers® Expanded Pride Collection for 2021The Dockers® brand has created a gender-fluid line, “United by Love,” celebrating LGBTQIA+ pride, relationships, and identity, affirming that love is not binary, for its fourth Pride collection, This year’s campaign features members of the brand’s LGBTQIA+ community. The collection’s modeling cast — all members or friends of Dockers® production and creative teams — share their love stories through personal profiles, further highlighting that all forms of love should be celebrated. The collection features five gender-fluid pieces: a tank top, T-shirt, button-down, drawstring cargo shorts, and a drawstring backpack, all offered in a neutral-toned floral print with a rainbow Dockers® logo.

“We’re honored to be partnered with Stonewall so closely,” said Lauren Johnson, Global Head of Dockers® Marketing. “We lead with values and intention, which means that much of our work at Dockers® is about seeking opportunities to be creative and collaborate with inclusivity and optimism at the center. Not only do we prioritize making space for joy, but we also know how important it is to invest in the future. That includes a commitment to showing up for our LGBTQIA+ community and we are so excited to see how Stonewall will evolve the Black Futures Fund.”

Dockers® is expanding its ongoing partnership with Stonewall Community Foundation, a nonprofit, Black-led organization focusing on strengthening the LGBTQIA+ community by making values-driven investments in dynamic organizations, projects, and leaders across the United States. Dockers Pride CollectionDockers® and Stonewall will work closely throughout 2021, identifying ways to uplift and support

LGBTQIA+ voices and creating spaces for intersectional empowerment, including a specific focus on one of Stonewall’s newest endeavors, the Black Futures Fund (BFF). Seeded by support from Dockers® in 2020, the BFF elevates Stonewall’s decades-long prioritization of Black LGBTQIA+ leadership and resources nonprofits that center Black. LGBTQIA+ experience and innovation. The BFF is the emblem and cornerstone of Stonewall’s initiative to build a national community of Black LGBTQIA+ visionaries, creators, and movement makers.

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