A more transparent supply chain and individual traceability for every item: the strategic partnership with  retraced represents another important milestone in the Marc O’Polo sustainability strategy. “Complete traceability in the supply chain is one of the most important topics in the industry. I am pleased we have found a partner in retraced, who can accompany us on this essential and long-term project in an agile and transparent manner by using the latest technology,” says Susanne Schwenger, CPO Marc O’Polo AG. “The collaboration between Marc O’Polo and retraced is an exciting step for the entire fashion industry. The project aims to show how deep supply chain transparency is made possible in a scalable way through efficient data exchange between brand and suppliers.” – Lukas Pünder, CEO & Co-Founder of retraced. The partnership with the Düsseldorf-based start-up enables Marc O’Polo to monitor the traceability of goods along the supply chain in a digitalised and standardised way in the future. This will enable the sustainable casual lifestyle brand in the premium segment to further increase production transparency and allow for closer monitoring of the company’s sustainability goals. Following the successful on-boarding of the entire supplier base, the long-term goal is to ensure each individual product is completely and transparently traceable.