Denim brand Levi’s announced Bollywood Actress Deepika Padukone as its Global Brand Ambassador. As the Global Brand Ambassador, she will be seen spearheading the new campaign focused on an all-new range of fashion fits from Levi’s.
“Authenticity, Originality, and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been a jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident! I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s,” Padukone said.
“We are absolutely thrilled, Deepika’s personality shines through a balance of being bold, authentic, true, and uncompromising that perfectly fits with our brand values. She is not only a style icon but also an inspiration to the youth and women globally. With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women’s category,” said Sanjeev Mohanty, Managing Director- South Asia & MENA at Levi’s.
