Denim Brand Carhartt teamed up with Guinness to brew hope for the future and encourage consumers to #Makeyourownparade with a new collection. This collection features men’s and women’s sweatshirts, t-shirts, and hats in select colors that perfectly blend the spirit of Guinness with the quality of Carhartt. This is the 3rd time Carhartt teamed up with Guinness, and this year selected items will feature a “Work for the Better” tagline.
“Throughout 2020, we saw the resiliency of hard-working people all around the world,” said Janet Ries, Vice President of Marketing at Carhartt. “We’ve had to reinvent the way we connect and how we share experiences. So while we’re still unable to celebrate in person, we encourage everyone to #MakeYourOwnParade and share your celebrations in the safest, most connected, and optimistic way.”
“As a company rooted in a rich history of hard work and a reputation for quality, we couldn’t think of a more fitting partner to celebrate St. Patrick’s Day with than our friends at Carhartt,” said Nikhil Shah, Guinness Brand Director. “The holiday has taken on a new meaning for us this year and, with this new collection, we remain strong in our commitment to uplifting people and communities during this time.”
The latest Carhartt x Guinness collection is now available on the brand’s website.