C&A has launched a modern comfort collection featuring LYCRA® fiber. The Flex on the Go menswear collection includes 50+ (and counting!) fashionable yet functional clothing. All of them feature four-way stretch properties, mostly thanks to the elastic LYCRA® fiber inside – spanning jeans, trousers, chinos, business shirts, formal suits & jackets, polos, tee shirts, and underwear. The Stretch: Always in Motion line for women has also already grown to well over 40 different styles and includes jeans, trousers, leggings, and t-shirts – mainly made with LYCRA® fiber. All items that include LYCRA® fiber feature LYCRA® branded hangtags for shopper awareness.
“More than ever, the pandemic has revealed that comfort is key to savvy shoppers looking to invest in long-lasting, great-fitting apparel without compromising fashion. Our new Flex collection responds to these trends with a range of high-quality, affordable looks that deliver both stretch and style for everyone,” said Janie Chang, Head of Product Development & Design, Menswear.
C&A promoted the line via window displays in its 1,400 stores across Europe – catching the collective eye of passers-by – and through an integrated marketing campaign.