SOKO, a global leader in sustainable chemical solutions for the textile industry, is proud to announce its participation in the upcoming Denim PV Milan on May 20-21. Arriving with a wave of fresh ideas and high-performance solutions, SOKO will showcase how powerful collaborations and cutting-edge chemistry can drive the industry toward a brighter, more responsible future. SOKO continues to push the boundaries of denim finishing by merging aesthetic excellence with environmental consciousness.
SOKO SHADOW: The fading dye effect
Where color moves, character emerges. Soko Shadow is a groundbreaking solution designed to create a sophisticated, fashionable dyeing effect with a distinctive vintage soul. Applicable to a vast range of fabrics—from RFD to classic denim—Soko Shadow naturally accumulates around seams and pockets. This creates a unique multi-tone depth through its advanced dye-resist and migration properties, effectively eliminating the need for hazardous discharge chemicals. Explore the visual impact of Soko Shadow here: Vimeo Link
HYDROGEL: The new shape of water
Time is more than precious—time is money. Hydrogel is SOKO’s all-in-one compound that replaces the complex logistics of traditional denim finishing. By combining all the ingredients necessary for a premium stone-wash effect into a single product, Hydrogel simplifies the production line.
- Time Savings: Reduces process time by up to 50%.
- Water Conservation: A complete cycle—from raw garment to bleach—can be performed in a single gel bath, saving up to 85% of water.
- Simplicity: No more intermediate steps, rinsing, or multiple dosing. One bath, one product, total efficiency.
The viscous gel environment offers several advantages:
- Protects garments from weakening and tangling
- Creates a protective cushion that reduces exposure to aggressive chemicals such as bleach
- Preserves the integrity of delicate and stretch fabrics, ensuring greater durability compared to traditional washing processes
FROST: The non-acid wash without Permanganate
The timeless demand for “acid wash” effects has long been at odds with the hazardous nature of pumice stone and potassium permanganate. SOKO introduces FROST, a vital alternative that delivers the iconic aesthetic without the environmental toll. At Denim PV MIlan, SOKO will display a variety of looks achieved through different concentrations and applications of this innovative, low-impact solution.
SPECIAL INSTALLATION: THREE COLLECTIONS. ONE VISION.
SOKO is proud to unveil “THREE COLLECTIONS. ONE VISION.”, an immersive installation born from a powerful creative triad alongside legendary designer Adriano Goldschmied and Pioneer Denim. This project brings to life the three capsule collections created through Goldschmied’s iconic aesthetic, Pioneer’s premium fabrics, and SOKO’s most advanced, low-impact finishing technologies. By placing responsible chemistry at the heart of the garment’s evolution, Soko demonstrates how the right treatment can transform premium fabrics into sustainable works of art. More than just an exhibit, this space serves as a hub for industry dialogue, proving that the future of denim lies in the seamless synergy between visionary design and conscious innovation.
SPECIAL COLLABORATION: A Sneak Peek into the Future: SOKO x ARVIND
SOKO is proud to reveal a first look at “THE DENIM PROJECT”, a collaborative capsule developed in synergy with Arvind. This partnership merges Arvind’s textile mastery with SOKO’s advanced finishing technologies—such as SOKO Hydrogel and Lumia—to achieve high-character aesthetics through low-impact chemistry. While this collection marks a milestone in “fiber-to-finish” craftsmanship, it also signals the beginning of a deeper, long-term dialogue between the two companies. By combining smarter manufacturing with responsible innovation, SOKO and Arvind are laying the groundwork for a new chapter in premium denim evolution.
