Wrangler® Unveiled WeCare Wrangler™


Wrangler® has unveiled WeCare Wrangler™, a global sustainability platform, building off the brand’s long-standing commitment to protecting the planet and the people that call it home. WeCare Wrangler unites the brand’s legacy of sustainability with measurable goals designed to bring consumers the apparel they know and love while reducing the brand’s environmental impacts.

“It matters to Wrangler what’s in our clothing. Our process for creating apparel that consumers are passionate about starts with respect for both for the planet and the people who call it home” said Tom Waldron, EVP, global brand president of Wrangler. “The WeCare Wrangler sustainability platform will act as our roadmap as we help lead the industry toward meaningful change that creates more positive environmental and social impacts.”

“We’re continuously looking for opportunities to work with our partners and suppliers to minimize the impact on the planet,” said Jeff Frye, vice president of product development and direct procurement at Kontoor Brands. “When we all work together, we can create apparel that not only looks good but conserves the land it’s created from.”

The WeCare Wrangler platform is guided by focusing 3 key areas: Planet, Product & People. As part of WeCare Wrangler, Wrangler is building off the steps the brand has already taken toward a more sustainable future and has set ambitious goals as they are important. These include:

  • 100 percent preferred chemistry in throughout its supply chain by 2023
  • 100 percent renewable energy powering all owned and operated facilities by 2025
  • 100 percent sustainable cotton by 2025
  • 50 percent reduction in water usage by 2030
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