For spring 2021, GUESS has collaborated with FriendsWithYou on an expansive collection of colorful silhouettes and fabrications. GUESS has teamed up with global music superstar, J Balvin, to star in the GUESS x FriendsWithYou campaign.
The capsule features an assortment of statement pieces for men and women, crafted with cool embellishments including embroidery and logos in vibrant colors. Cloud graphics are splashed throughout the collection and are a nod to light and serenity. The collection has a big emphasis on diversifying techniques and was designed to provide each piece a unique feel. The women’s assortment features a selection of tees, a polo shirt, and short sets with a textured terry cloth and cloud print as well as cropped hooded sweatshirts, puffer jackets with cloud hoods, tracksuits, and a matching denim set. The color palette consists of rainbow colors in the form of red, orange, yellow, green, and blue. The men’s collection mirrors the women’s bright color palette and features shirts, logo tees, hoodies, and a matching denim set. Accessories including watches and backpacks are also part of the collection.
“GUESS has joined forces with FriendsWithYou to spark a movement — an opportunity to shape our world to be a happy place, a place where everything is Friends-With-You,” says FriendsWithYou founders, Samuel Borkson and Arturo Sandoval III. “We believe that together we can create a peaceful and joyful world by celebrating our diversities and commonalities.”
“At GUESS, we’re always looking to inspire our customers,” says Brand Partnerships Director, Nicolai Marciano. “We want our clothes to provoke a sense of celebration. We aim to get people excited not just about the product, but about their creative expression and the fresh new perspectives of artists worldwide. This collection is a celebration of FriendsWithYou and the art they bring to the world.”
The brand, GUESS, will also offer this limited-edition capsule collection to kids.