“The 2nd wave of COVID 19 have impacted the order flow from USA and Europe again. We are again facing uncertainty from April onwards as the orders were drastically reduced.” Shovon Islam Shawn, Managing Director Sparrow Group


Sparrow Group is one of the pioneers in Garments Manufacturing in Bangladesh. Sparrow was founded in 1984 by Professor Dr. Mahzharul Islam.  Professor Dr. Islam was an eminent educationist and organizer of the Liberation war of Bangladesh. After the death of Professor Dr. Islam in 2005, Shovon Islam took over as Managing Director and Owner of Sparrow. Shovon Islam, son of Professor Islam, has completed is MBA from Stanford and worked as software engineer at Hewlett Packard for 24 years. The Group now has multiple manufacturing units with over 11,000 people and the revenue reaching 150+ Million US dollar (1500 Core Bangladesh Taka). Sparrow currently produces the highest quality garments for the World’s largest retailers such as GAP, Banana Republic, Ann Taylor, Talbots, Loft, American Eagle, KOHLs, Old Navy, Bass Pro, Mango and many others. Shovon Islam, Managing Director Sparrow Group recently talked with Team Denim Focus. He elaborately explained the industry situation after this corona crisis and shared the intellectual concept of expanding our RMG sector.

Denim Focus: How do you evaluate Pre Pandemic and Post Pandemic Industry situation?

Shovon Islam: Overall, the industry is not back like the pre-covid situation, however, with the grace of almighty, we are not washed up as we predicted. We were expecting to run the production line with just using 40-60% capacity as the way buyers were canceling the orders. Luckily the situation has been developed and currently it’s far better. If we talk about the cause behind this better situation, Firstly, we have been able to save the health and welfare of our employees. We didn’t get impacted as much as we thought. Garments is a huge industry. There are so many people working here. So we thought to have a massive infection. Secondly, the buyers were so worried about the way sales dropped and stores were getting shut down. However, a good substitution came with online selling. So, the order that was completely crushed again came back. And we got our order back in between June and July. The area where we supply product didn’t face the sale drop. As their Govt. provide the industry with tremendous subsidies and it was a huge amount of money. In that area, people had money in their hands, so they ordered cloth sitting in the home. Due to this new growth of online shopping, we didn’t face the predicted hit back like order push back, order cancellation, pack and hold situation.  Thirdly, Our Govt. also gave us tremendous policy supports. Hon’ble Prime Minister provided us 4 months’ workers’ salary. That was critical support for us. We would have died if we didn’t have such support. On top of that, Our Central bank’s diversified facilities on loan support helped us to survive. So as an individual factory owner I can say, without this support our cash flow could run not more than 3-4 months. However, we still need more support. The whole industry needs more and more policy support.  These 3 main factors really helped and saved us from the disaster.

Denim Focus: How do you see the 2nd wave of COVID 19?

Shovon Islam: The 2nd wave of COVID 19 have impacted the order flow from USA and Europe again. The Manufacturing side of BD RMG was not ready for this neither the Buyers nor retailers. This new wave have cast a huge shadow over Bangladesh RMG sector. We are again facing uncertainty from April onwards as the orders were drastically reduced.

The retail sell in USA is down almost 28% including the online sell for Oct-Dec quarter. Only Tesco in UK and Walmart is exception but they don’t sell Garments only.

Denim Focus: In terms of the functional Fashion Market, how much strength Bangladesh have, how can we explore and capture the market?

Shovon Islam: There are some certain couple of aspects. Number One is, I don’t know how long we have to live with this covid situation. As long as we will stay with this uncertain Covid situation, this PPE, safety care market will flourish. We will have such a functional product market. Bangladesh has already enlisted in this market pretty heavily. There is more opportunity for new investment. Another area of Functional product is product diversification. There is a huge geopolitical movement in the world due to covid-19. The production market has been moved away from China. The world has realized that it won’t be a wise idea to solely depend on China. That’s why the production order is moving from china. Bangladesh is getting benefitted from this industry movement. Bangladesh is getting orders that moved out of China. We must go immense production of this china move Out product category. We need to go for synthetic production. We are mostly a cotton-based woven- knitted producer. We can go for polyester, georgette, chiffon, satin production which have a huge market for a fashion product. Just from the basic cotton item, we can’t take the opportunity of the huge polyester and synthetic market. So we need to expand this production facility. A certain preparation period is needed.  We also need Govt. policy support. Because working in this synthetic category is not easy. Bangladesh Customs, NBR are mostly creating a barrier. Bangladesh can hugely go for formal wear, women wear. That is the category come from china has a vast opportunity.

Denim Focus: Is Bangladesh moving forward to Value Addition?

Shovon Islam: Bangladesh is already in the value addition phase. We are globally recognized as one of the top garments producer countries. We are no longer a cheap product producer country. People in the world understood that Bangladesh can now produce anything, any product of any category. Bangladesh is producing value-added fashion products and basic items at the same time. Value addition is not always a big change. It is sometimes to handle very expensive and complicated fabric. In our country we do a lot of wastes during our production time due to carelessness, mistakes, wash rejection, pulling thread. Handling the fabric carefully is the main value addition. Product diversification, product embellishments are in the second phase.

Denim Focus: As a women category product producer, how do you expect this special market?

Shovon Islam: As you know that I am the 23% supplier of M&S’s womenswear including ladies blouses and shirts. Being in that position really gives me an immense opportunity to explore the market. Mostly we are competing with Vietnam and also trying to compete with China as well. I am still trying to snatch the order from Vietnam. The only thing we need now is a huge investment in good types of machinery. Because, womenswear is mostly made of rayon, chiffon, polyblend, georgette which need special care with fine sewing, flawless cutting, and sewing. Overall the machine we need must be very good. So that we must invest in smooth handling and what we also need is more skilled manpower. I have already started to invest in it. Due to lack of capital, I couldn’t invest more in the machine however I have focused on the skill development of our workers. During Pandemic, when buyers hold the order, we thought not to lay off workers rather emphasizing more on workers training. That’s why we are getting more orders now.

Denim Focus: In line with the growth of online marketing, what should be the marketing strategy of our Bangladeshi manufacturers?

Shovon Islam: We already have changed our marketing strategy into two parts.  One is the development of the style of the garment. In BD, we use a huge amount of time just for making Techpack and rest of the time is used for the making of garments. As we are competing with China, we must show our design. At present, most of the time design is made with 3D technology. By using 3D technology, we can make the pattern, fit in dummy, and make the garments. After seeing this 3D dummy fitting, the buyer approves cutting. Technology has changed tremendously. Last 2-3 years we were playing with this technology however we were not sure about it. Due to covid situation, this technology-based sample developing, parts making, sample fitting, and presentation has emerged in the industry. We are doing our marketing online. We are sending this software-based design and getting the order from buyers. The second part of this marketing strategy is the use of HD technology. Our conference room, inspection room is covered with HD camera. So people can come and look at the product. Buyers are doing online inspection sitting from their country. Another thing is to mention that, due to covid situation, buyers couldn’t run liaison office. They directly empowered the factory. They told the factory to take responsibility. This term made us even more careful about product quality. This factory empowerment strategy is helping both buyers and our country.

Denim Focus: What is your perception about creating an online platform which initiative has been taken by BGMEA?

Shovon Islam:  I absolutely agree with the concept. We really need an online platform for showcasing our own product. as we are not being able to participate in Los Angeles show, Paris show, New York Show. So we should have an online platform. And BGMEA must take the initiative for creating such a digital platform where we can place our own 3D designed product. After this covid situation, BGMEA’s first role is to unite the whole industry. They have to make sure for giving policy support from govt. BGMEA also should ensure a good training environment. Our current technology is old-fashioned; we have to cope with new technology that’s why we must train our workers for digital skills. BGMEA has to help us create that technologically skilled workforce.

Denim Focus: According to BGMEA we have the highest number of green factories, we are moving towards sustainability, however buyers are not offering prices according to this green investment. How do you explain this scenario?

Shovon Islam: Manufacturing garments sustainably is a good plan. But maybe we have stepped ahead of the market curve. Market demands for the Environment Impact Managing Score on the daily basis. If this score is lowered, then the buyer will be ensured that they are buying an environmentally friendly product. Due to covid, we are facing price pressure in the market. In many cases, we are not getting the order for such a sustainable product. A product is made with sustainability in a green factory where we use less energy, less water but we are not getting the right price. There is 2 cause. One is the market is not 100% ready for it. There is no high demand for such product, however, demand is getting created slowly but buyers are not willing to pay extra for it.

Another cause is we are not offering different categories of products. Just because of the green concept, buyers will not buy the usual product at an extra price. We must offer the customer a different and attractive shape or design with new fashion trends. I think the market will come and we will get the price. There is a lot more investment is needed to make a fashionable product. If this happens then the customer will buy more sustainable products and we will have a bigger market.



  1. Our honorable MD sir. He is really a Pioneer to our RMG sector. In our factory we did and doing a lot variety of products uncluding denim,jeans,cotton & synthetic based mens, womens outwears. This speech is encouraging and helpful for upcoming RMG investors.

  2. I’m really loving the theme/design of your site. Do you ever run into any web browser compatibility issues? A few of my blog readers have complained about my blog not operating correctly in Explorer but looks great in Opera. Do you have any advice to help fix this problem?|

  3. Greetings! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My blog looks weird when viewing from my iphone4. I’m trying to find a theme or plugin that might be able to resolve this issue. If you have any recommendations, please share. Thank you!|

  4. I’m not sure exactly why but this site is loading extremely slow for me. Is anyone else having this issue or is it a problem on my end? I’ll check back later on and see if the problem still exists.|

  5. Magnificent items from you, man. I have be mindful your stuff previous to and you are just extremely wonderful. I actually like what you’ve acquired right here, really like what you’re saying and the way through which you say it. You are making it enjoyable and you still take care of to stay it sensible. I can’t wait to learn far more from you. This is really a terrific site.|

  6. hey there and thank you for your information – I’ve definitely picked up anything new from right here. I did however expertise some technical issues using this website, as I experienced to reload the web site many times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I am complaining, but slow loading instances times will sometimes affect your placement in google and could damage your high-quality score if ads and marketing with Adwords. Well I’m adding this RSS to my e-mail and can look out for much more of your respective interesting content. Ensure that you update this again very soon.|

  7. I was wondering if you ever thought of changing the structure of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?|

  8. Thanks on your marvelous posting! I actually enjoyed reading it, you can be a great author.I will make sure to bookmark your blog and will come back later on. I want to encourage you to continue your great posts, have a nice morning!|

  9. Very nice post. I just stumbled upon your blog and wished to mention that I’ve really loved browsing your blog posts. In any case I will be subscribing for your rss feed and I’m hoping you write once more very soon!|

  10. Magnificent beat ! I wish to apprentice while you amend your web site, how can i subscribe for a blog web site? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear idea|

  11. Excellent items from you, man. I have have in mind your stuff prior to and you are simply extremely magnificent. I really like what you have bought here, certainly like what you are stating and the way in which through which you assert it. You are making it enjoyable and you continue to take care of to keep it wise. I can not wait to read far more from you. That is actually a wonderful web site.|

  12. You’re so interesting! I don’t think I have read through anything like this before. So nice to find someone with a few original thoughts on this issue. Seriously.. thanks for starting this up. This website is something that is required on the web, someone with some originality!|

  13. After I originally left a comment I seem to have clicked on the -Notify me when new comments are added- checkbox and now whenever a comment is added I recieve four emails with the exact same comment.

    Perhaps there is a means you can remove me from that service?
    Many thanks!

  14. Hi! This is kind of off topic but I need some advice from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about creating my own but I’m not sure where to start. Do you have any ideas or suggestions? Cheers|

  15. Hello, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam feedback?
    If so how do you stop it, any plugin or anything you can suggest?
    I get so much lately it’s driving me insane so any support is
    very much appreciated.

  16. My brother suggested I might like this web site. He was entirely
    right. This post truly made my day. You cann’t imagine
    simply how much time I had spent for this information! Thanks!

  17. Thank you for the auspicious writeup. It in truth used to be a leisure account it.
    Glance complex to far added agreeable from you! By the way, how can we be in contact?

  18. Thanks for your marvelous posting! I seriously enjoyed
    reading it, you may be a great author.I will make sure to bookmark your blog and
    may come back sometime soon. I want to encourage you to
    ultimately continue your great posts, have a nice evening!

  19. My developer is trying to persuade me to move to .net from
    PHP. I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using Movable-type on various websites for about a year and am worried about switching to another platform.
    I have heard very good things about blogengine.net.

    Is there a way I can transfer all my wordpress posts into it?
    Any help would be greatly appreciated!

  20. It’s a shame you don’t have a donate button! I’d most certainly donate to this excellent blog!
    I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account.

    I look forward to new updates and will talk about this blog with my Facebook group.
    Chat soon!

  21. My coder is trying to persuade me to move to .net from PHP.

    I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using Movable-type on a number of websites for about a year and am anxious about switching to another platform.
    I have heard excellent things about blogengine.net. Is
    there a way I can import all my wordpress content into
    it? Any help would be greatly appreciated!

    Have a look at my homepage – die besten sexdating seiten

  22. This is very interesting, You are a very skilled blogger.
    I’ve joined your rss feed and look forward to seeking more of your great
    post. Also, I have shared your web site in my social networks!

  23. I really love your website.. Pleasant colors & theme.

    Did you create this site yourself? Please reply back
    as I’m wanting to create my very own blog and would like to find
    out where you got this from or exactly what the theme is called.

  24. Excellent post. I was checking constantly this blog and
    I am impressed! Very helpful information particularly the last part :
    ) I care for such info a lot. I was seeking this certain info for a long time.
    Thank you and good luck.

  25. We are a group of volunteers and opening a brand new scheme in our community.

    Your web site provided us with useful info to work
    on. You’ve performed a formidable activity and our whole
    group will probably be grateful to you.

  26. Greetings from Idaho! I’m bored to tears at work so I decided to
    check out your website on my iphone during lunch break.
    I enjoy the information you present here and can’t wait to take a look
    when I get home. I’m amazed at how quick your blog loaded on my cell phone ..

    I’m not even using WIFI, just 3G .. Anyhow, great site!

  27. Hello there! This is my 1st comment here so I just wanted
    to give a quick shout out and say I genuinely enjoy reading your
    articles. Can you suggest any other blogs/websites/forums that go over the same topics?

    Thanks a lot!

  28. Excellent blog here! Additionally your web site quite a bit up very fast!
    What host are you using? Can I am getting your associate link in your host?
    I desire my website loaded up as quickly as yours lol

  29. I have been exploring for a little for any high-quality articles or blog posts
    in this sort of house . Exploring in Yahoo I ultimately stumbled upon this web site.
    Reading this info So i’m satisfied to show that I’ve an incredibly good
    uncanny feeling I came upon exactly what I needed. I so much without
    a doubt will make sure to don?t fail to remember this site and give it a look regularly.

  30. I just like the helpful info you supply on your articles.

    I’ll bookmark your weblog and check once more right here frequently.
    I am rather certain I will learn many new stuff right right here!
    Best of luck for the following!

  31. Magnificent website. A lot of useful info here. I am sending it to several pals ans additionally sharing in delicious.

    And naturally, thank you to your sweat!

  32. Does your website have a contact page? I’m having a tough time locating it but, I’d
    like to shoot you an email. I’ve got some creative ideas for your
    blog you might be interested in hearing. Either way, great website
    and I look forward to seeing it develop over time.

  33. Greetings from Los angeles! I’m bored to death at work so I decided to check out your site on my iphone during lunch break. I enjoy the knowledge you provide here and can’t wait to take a look when I get home. I’m amazed at how fast your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyways, amazing site!|