Tencel™ brand is teaming up with One Tree Planted once again for an innovative NGO focused on reforestation efforts, to introduce “#MakeAPledge” campaign on TikTok and Instagram. The campaign will enable consumers to submit a short video pledge in exchange for a “Tree Certificate”. For every certificate generated, Tencel™ will then plant a tree with One Tree Planted as a way to acknowledge their contributions in aiding the global reforestation effort.
This year the campaign will include a variety of new and powerful influencers, including Lily Cole, Caitlyn Warakomski, Valeria Hinojosa, and more. As social media influencers, their raw star power and dedicated audiences will play a big role in shaping the sustainability movement to #MakeItFeelRight.