Target’s Universal Thread Joined LYCRA®’S Annual Fall Denim Co-Marketing Program


Target’s Universal Thread has joined LYCRA®’s annual fall denim co-marketing program. The campaign was hosted by Refinery29 and explained the value and benefits LYCRA® dualFX® technology adds to Universal Thread’s jeans to drive interest and online sales.

Refinery29 has curated a collection of six on-trend looks for fall in its feature: “The Perfect Denim Outfits to Wear For 6 Fall Weekend Activities.” Each pair of jeans is from Target’s Universal Thread collection, which offers inclusive sizing and quality performance denim at an affordable price. The performance in each of these looks is provided by LYCRA® dualFX® technology, which is engineered to deliver lasting comfort, fit and shape to denim. Readers can click on provided links to buy their favorite jeans directly from Target.

Previous articleCustomers are returning to retail stores in the United States
Next articleElevate Textiles’s Burlington Offering New Bio-Based Odor Control Solution