Archroma & Jeanologia formed an alliance with the Balance process launched by Shasha Denims Ltd (Bangladesh), to guide the world in a successfully textile evolution into sustainability. This time as a sustainable indigo dyeing process.
Shasha established as the sustainable process through intert condition (in dye box) using least water and chemical during dyeing framing the name as “BALANCE”. Where fashion bridging with sustainability keeps the DNA of indigo unchanged. This process reduces 50-60% water consumption per meter in dyeing. For the first time in Asia, the innovation allows us to save 60% water and save 40% chemical usage in our denim manufacturing processes in comparison to conventional indigo dyeing machines used across the continent and world.
3 years ago, Archroma developed and patented the unique Aniline Free Indigo, and today, adding the performance of denim with the G2 Dynamic, are offered many advantages and process possibilities that must give a key to garments decision-makers of buying fabric processed under this system!
Shasha pioneers the “Blue is the New Green” through extensive research, where at every level of the denim-making process, They think of the direct and indirect effect on nature their activities may lead to. Going a step further than using organic cotton, reused cotton and environmentally friendly fabrics such as Tencel, their chemical treatment methods are truly a breakthrough in garments manufacturing.
A remarkable percentage of water is lost through denim manufacturing at traditional denim fabric plants and factories that still rely on outdated equipment and methods to sustain their products. At Shasha, they are reducing the percentage of water loss by 60 – 80%.