According to a new study from RepTrak, a business that ranks global firms’ reputations among consumers, Levi Strauss & Co is rated 14th with a score of 76.6. The Lego Group took first place with an overall score of 80.4. RepTrak assesses organizations each year based on seven criteria: products and services, innovation, the workplace, governance, citizenship, leadership, and financial success. RepTrak looked at over 2,000 organizations with global revenue of more than $2 billion this year.
The ranking for the 2021 report was based on 68,577 responses collected through online questionnaires throughout the world’s 15 largest economies. During the peak of the pandemic, Levi’s Q2 revenues dropped, as they did for most firms. However, thanks to its omnichannel technologies and agile planning, the company was able to recover faster. To meet consumer demand for comfort, it remodeled its storefronts into tiny distribution facilities and switched to looser fitting.
In addition, the firm increased its partnerships with accessible stores like Target and established Levi’s SecondHand, its first buy-back program that allows customers to purchase pre-owned denim on the Levi’s website. In addition, Levi’s teamed with Fresco Steez, an artist, designer, and political organizer, on a series of ten images that pay homage to Black political movements throughout history and people who led the charge. In light of growing discrimination and violence against Asian Americans and Pacific Islanders (AAPIs), the corporation recently joined with them.