Lenzing has launched a nonwoven industry premiere with the introduction of an E-branding service for certification and licensing service to the VEOCEL™ brand in an industry-first move to elevate supply chain transparency for nonwoven fibers. The Lenzing E-Branding Service provides the VEOCEL™ brand’s expanding network of partners with a platform designed to increase the value of products by showcasing the use of sustainable, high-quality, and ethically sourced materials.
“We are excited to expand our industry-leading Lenzing E-Branding Service to VEOCEL™ brand customers and partners. The expansion showcases Lenzing’s unwavering commitment to sustainability for nonwoven applications, accelerates the digitalization of the industry, and sets new standards for driving greater transparency”, says Jürgen Eizinger, Vice President of Global Nonwovens Business, Lenzing AG.
“We have observed an overwhelmingly positive shift in consumer preferences as they seek greater sustainability from the nonwoven brands they trust. During this exciting time of transition toward the greater use of environmentally responsible materials, we are thrilled to provide our brand partners and end-users with the peace of mind that products containing VEOCEL™ branded fibers help to better protect the environment and safeguard the future of our planet,” says Harold Weghorst, Vice President of Global Marketing & Branding, Lenzing AG.
This expansion of the Lenzing E-Branding Service comes nearly two years after the VEOCEL™ brand introduced its pioneering certification requirements mandating nonwoven products use 100% cellulosic and biodegradable materials before qualifying to feature the VEOCEL™ brand logo. Alongside the industry-first requirements, the Lenzing E-Branding Service creates an unparalleled guarantee for consumers that products featuring the VEOCEL™ brand logo are genuinely sourced and produced.