The Lenzing Group has announced the extension of its revolutionary fiber identification technology to TENCEL™ branded lyocell and modal fibers, solidifying its commitment to providing supply chain transparency along the entire textile production process. The successful launch and feedback from the industry on the system used for LENZING™ ECOVERO™ branded fibers, as well as the growing number of wood-based cellulosic manufacturers, encouraged Lenzing to further expand the technology for the TENCEL™ brand to ensure traceability of its products.
Lenzing’s fiber identification technology provides physical identification of fiber origin at different stages of textile products such as the fabric and garment level. This enables full traceability of the fiber, protects it from counterfeiting, and provides assurance to brands and retailers that their products are made from TENCEL™ branded lyocell and modal fibers. It also guarantees that the fibers are produced in state-of-the-art production facilities that meet high standards for resource efficiency and environmental and social responsibility. This allows brands and consumers to have full visibility of how and where their products have been made.
“As the awareness of sustainability grows, we see the need to continuously improve transparency and traceability of our products, so as to make sure our brand credentials are well protected and trusted by industry stakeholders and consumers,” says Florian Heubrandner, Vice President Global Textiles Business at Lenzing AG. “By extending the TENCEL™ brand’s effort on supply chain transparency with our fiber identification technology, we hope to enable the textile industry to become more sustainable, as well as ensure our brand partners have the credibility to communicate their sustainability efforts and combat greenwashing.”
Fiber identification will be a vital part of the fabric certification process within Lenzing E-Branding Service. From November 2021, Lenzing will test fabrics for fiber identification, enhancing the security of Lenzing’s online services and testing facilities and increasing transparency and security between value chain partners. By the first half of 2022, additional services for brands and retailers will be integrated into Lenzing E-branding Service.
