In celebration of World Water Day, Kontoor Brands, Inc., a global lifestyle apparel company, with a portfolio led by two of the world’s most iconic consumer brands, Wrangler® and Lee,® today announced the expansion of its Indigood™ program, an initiative that targets water savings during the fabric construction phase of the apparel supply chain. Debuted in 2019 with the introduction of foam-dyed denim, the Indigood™ program has expanded to include any water savings technology in apparel fabric production that uses at least 90 percent less water than conventional fabric production.
Kontoor Brands produces millions of products globally each year and has committed to using its global scale to advance the denim industry. Through the expansion of the Indigood™ program, Kontoor is encouraging denim mills across the globe to adopt radically different water-saving technologies in the vein of indigo foam dye. Additional approved technologies include increased water recycling, advancements in the dyeing process, and fabric finishing innovations. Kontoor works with independent third parties to validate Indigood ™ claims, ensuring they meet the 90 percent threshold.
“Water is one of our most vital and precious natural resources, and as such, we are focused on advancing the sustainable and equitable management of water resources,” said Jeff Frye, VP of Product Development and Direct Procurement, Kontoor Brands. “By expanding the Indigood program to include additional water-saving technologies, we’re allowing our suppliers to select the water savings technologies that work best for their production, while also meeting the growing consumer demand for products that not only look good but also minimize the impact on the planet.”
“At Kontoor Brands, we believe companies have a responsibility to use resources wisely, drive sustainable innovations, and preserve and protect the planet,” said Dhruv Agarwal, Senior Director of Global Materials Innovation and Product Development, Kontoor Brands. “Expanding our Indigood™ partnerships to new mills helps in our greater mission to conserve water in every step of our supply chain.”
Indigood™ foam-dyed products are available on the websites of Kontoor Brands at (Wrangler.com and Lee.com.).