Japan followed Officina39’s colorful thread connecting denim, art and sustainability


The Italian company brought a selection of its latest eco-friendly technologies and collaborations to Denimsandjeans in Tokyo, November 1-2.

The philosophy guiding Officina39’s innovation and development ranges fluidly between exploration of color, denim heritage and artistic expression, but has sustainability and the search for environmentally friendly chemical solutions for the fashion industry as its cornerstones. This is the core vision that accompanied the Italian company on its trip to Japan, to take part in Denimsandjeans in Tokyo on 1 and 2 November. Let’s take a closer look!

Denim & Art
Juan Manuel Gomez, Officina39 Creative Leader, perfectly represents the company’s multidisciplinary approach and combines artistic expression with a thorough technical experience, being able to create inspirations that push the boundaries of both aesthetics and performance while respecting the planet and the people. His explorations were drawn on the Denim Art Wall, in which the Colombian creative mind showed denim paintings using chemicals. In the interactive seminar “Art & Denim As A Process Of Repetition” he explained that there is a constant act of repetition as automatic drawing or pictorial act in the processes of the textile industry; taking this as a visual reference, his artworks are produced as if they were cloths or a garments.
When speaking of Officina39’s activities and inspirations, an encounter with the art world is not unusual: the company is in fact part of Cittadellarte fashion B.E.S.T. (Better Ethical Sustainable Think-tank) by the Pistoletto Foundation, a hub merging different forces, like aesthetics and ethics, creation and production, artistic sensibility and social commitment.

The SS24 collection
The Multicolor Denim Dreaming collection is a powerful combination of several of Officina39’s sustainable key technologies:
● Nebudye D: a wide range of fresh colors to obtain a unique dyeing effect in nebulization/fog system machinery and can be discharged in a creative way with Oz-One Powder, an advanced product to give garments a bleached yet eco-friendly treatment, and Remover IND/J-N, Officina39’s solution to replace the use of Potassium Permanganate (PP) on denim and obtain a worn and distressed vintage look.
● Novantic series: a combination of selected dyestuffs with a special mordanting agent suitable to obtain surface dyeing to provide vintage or old look effects.
● Recycrom™: a patented dyestuffs range obtained through a cutting-edge upcycling process that involves textile fibers from used clothing and manufacturing waste for dyeing and printing applications. Its sustainable and revolutionary powders assure a whole universe of denim effects: from classic authentic vintage to acid wash look (Eco Marble), from printed effect (Indigo Replica) to worn and distressed vintage look (Recycrom™ Dirty).
● Just One Step Process: an innovation that saves time, energy, space and of course water, by combining several phases of the Aqualess Mission at the same time: a raw garment enters the machine and a garment with a basic vintage effect comes out ready to be dried, already treated, bleached and softened.
● Remover Activator: a technology that in combination with PP replacement products creates in one step general bleaching, localized corrosion and highlights effects on jeans.

“The Circle Book 3 / Re-establish framework”
Aqualess Mission, together with Recycrom™, Nebudye D and Smart Bleach, contributes also to the third chapter of The Circle Book, the collaboration project for circular design developed by Officina39, Meidea and Lenzing in recent years. “The Circle Book 3 / Re-establish framework” involves new partners, supporters and four teams of designers from Mexico, Italy and Argentina for the creation of the outfits: fresh energy and commitment for a tradition that is becoming established, in the name of sustainability.

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