As part of ISKO’s Responsible Innovation™ strategy, the company commits to supporting the next generation of design students and up-and-coming designers and brands. This commitment was shown most recently when the leading denim innovator donated a selection of its premium denim fabrics to three students at the Savannah College of Art and Design, to support the design and development of their final year collections and help them shape their creative vision.
The students’ collections were presented to a panel of fashion industry experts, including ISKO’s Marketing and Business Development Manager, Sonny Puryear, who offered invaluable feedback and support for their future endeavors.
“Fostering and nurturing young talent is extremely important at ISKO”, explained Puryear. “Their visions will shape the future of the fashion industry, so it’s our responsibility to support their growth by sharing knowledge, expertise and even providing the denim for their projects.”
The university has taken part in several past editions of ISKO’s I-SKOOL™ denim design contest, so it was logical that three of this year’s graduates, Ifeade Adedokun, E’Naiyah Frazier, and Maryam Muhammad would turn to ISKO in light of its longstanding knowledge and expertise when it comes to denim. The company was proud to provide them with top-quality ISKO fabrics, developed according to the most advanced and responsible processes available and in compliance with the strictest international standards.
About the designers & their projects—
Ifeade Adedokun: Winner of the NBAF Emerging Designers Awards, embraced the uncertainty of the times we are living in and called her collection Random.
E’Naiyah Frazier: Through bleached, tie-dye effects and high contrasts, her collection embraces the Kintsugi and Wabi Sabi philosophies, which encourage one to find beauty within imperfection.
Maryam Muhammad: Focusing on the uniqueness of women and their own experiences, her goal was to create a collection meant to fit all women and to inspire and motivate everyone who feels an “imperfect Muslim” like she does.