Grand Opening of New Lee® + Wrangler® Hometown Studio with Greensboro


Lee + Wrangler has opened Hometown Studio at 603 Elm St., just down the road from Kontoor Brands’ global headquarters with a grand opening where Greensboro band has rocked the block. Local bands entertained the crowd from one of two Lee + Wrangler store stages, while excited customers got their first look at the co-branded storefront’s new home.

The new, one-of-a-kind Lee + Wrangler Hometown Studio acts as a total shopping experience for current products, global offerings from Asia and Europe, and exciting brand collaborations such as Wrangler’s latest collaboration with Billabong. Customers will also find offerings from each brands’ most popular male and female collections, including ATG by Wrangler® and the Lee’s Women’s Heritage collection. In addition to rare and unique product offerings and in-house concerts and events, the store will feature innovative retail experiences such as custom tailoring and laser imaging.

“Our new store is 4,000 square feet, which is double the square footage of our former location, so we have a great opportunity to showcase more of our collaborations and product lines with the Greensboro community. We can also entertain outside and inside, enabling us to become an integral part of the Elm Street shopping experience. To celebrate our new store location, we’re also kicking off four weeks of concerts in August in partnership with Downtown Greensboro, Inc,” said Scott Baxter, Kontoor President & CEO. “The store will also function as a test and learn environment,” added Baxter. “We can bring in new products and get an idea of what the customer thinks, from what colors they like to different fits and styles.”

The Lee + Wrangler Hometown Studio is open every Wednesday-Saturday from 11 a.m. to 7 p.m. and from 12 p.m. to 6 p.m. on Sunday. Customers are encouraged to adhere to applicable guidelines from local health authorities when visiting the store.