Esprit, Soorty, and Insignian Home joined Organic Cotton Accelerator

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The Organic Cotton Accelerator (OCA) welcomed Esprit, Soorty, and Insignian Home as new Contributors to OCA. As Contributors their support and investment will drive our farmer centric Programmes dedicated to improving the livelihoods of organic cotton farmers and those farmers that are transitioning to organic agriculture.

This collaborative approach allows us to lay the foundations for future supply and tackle the growing demand for organic cotton as a raw material whilst positively impacting people and the planet. They join our growing base of dedicated organisations united to bring meaningful impact and change to the organic cotton sector.

Soorty is a family of engineers and designers who are passionate about creating denim that makes people look and feel good by imbuing its core values of innovation, design and sustainability. Believing that sustainable denim needs to be manufactured at scale, Soorty is using its comprehensive vertically integrated infrastructure spanning Pakistan, Turkey and Bangladesh to do just that. The company offers LEED certified production in cost-leading countries Pakistan and Bangladesh, a co-creation development facility in the hub of denim innovation Turkey, and design centers in the denim fashion hubs of the world – New York and Amsterdam. The Soorty Organic Cotton Initiative (SOCI) is one of the first private sector projects set up to facilitate a shift to a more ecologically and socially responsible cotton agronomy. Almost a thousand farmers from Naal will be transitioning to a safer, organic method of producing cotton through SOCI over the next four years, thereby improving lives and livelihoods in one of the most underserved provinces of Pakistan i.e., Balochistan.

“SOCI goes beyond just cultivating organic cotton. It is about uplifting the farming families of this deprived region through higher income, better schooling and access to professional health services. It’s about transforming the way cotton buying is conducted, by creating a blockchain-based transparent digital marketplace and traceability mechanism. This is our first foray into farming, and we’re excited by the possibilities in front of us.” – Director at Soorty Enterprises, Asad Soorty.

Fueled by the vision of essential positivity, Esprit was founded in California by couple Susie and Doug Tompkins in 1968. Inspired by the revolutionary spirit of the 60ies, the brand developed a clear philosophy – celebrating authentic people and togetherness, all in line with the brand’s promise: “Feel good to look good.” Today, Esprit’s success story is based on two pillars: the collection provides high quality basics as well as selected fashion pieces. It hereby always stays true to it’s core values sustainability, diversity, fairness and freedom of choice. Early in the 90ies, long time before eco-fashion became common sense, Esprit launched their first “ecollection” made of 100% organic cotton. Instead of using conventional models, Esprit employees presented the collection, making it a “real people” campaign. Since day one, it is exactly this spirit that counts. Today, Esprit is available in 40 countries across the globe. The Esprit group holds headquarters in Germany and Hongkong. Since 1993, it is registered at the Hongkong stock market.

INSIGNIAN Home is a company that designs, manufactures and exports home textiles around the world. We work with some of the most reputed retailers and brands around the world.

“Insignian Home not only works with clients under their own brands, but also offer our own brands including “Rejeaneration”, a brand redefining sustainability and “Retreeve” (Recognized by United Nations), a brand that has a range of sustainable and eco-friendly bedding, that gives nature a chance to breathe. “Retreeve” recycles PET bottles and pre consumer waste from cotton T Shirts to make one of the world’s finest and most sustainable fabrics. With help of OCA platform, we would gain access to market intelligence that will drive excellence in our business practices.” – Meghna Chandarana, General Manager – Sales & Marketing

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