A new report has revealed the most and least accessible fashion brands for online shopping, with Chanel and H&M the highest user friendly while Gucci branded as the least user-friendly.
Chanel stood at the top of the fashion list, earning a perfect score of 100. This includes six accessibility problems and 15 alarms, putting the premium brand in front as a shining example of how a clothes website should be laid out for the benefit of all online customers.
H&M came in second, with a perfect score of 100. The company’s attention to detail when it comes to online accessibility was highlighted by 43 faults, which is immediately apparent because to its clean, minimalistic color palette.
Gucci is in second place, with a less-than-ideal score of 60. The brand’s reliance on color to express their message is instantly noticeable, as the cluttered, gaudy site would no doubt make things extremely difficult to read for colorblind persons.
Another noticeable feature is that the writing is incredibly small, with no visible alternatives or explanations for persons with visual impairments on how to enlarge it.
Revealing the most and least accessible online fashion brands:
| Brand | Accessibility Rating Score | |
| 1 | Chanel | 100 |
| 2 | H&M | 100 |
| 3 | Cartier | 98 |
| 4 | Omega | 98 |
| 5 | Rolex | 98 |
| 6 | The North Face | 98 |
| 7 | Puma | 93 |
| 8 | Anta | 89 |
| 9 | Chow Tai Fook | 89 |
| 10 | Hermès | 87 |
| 11 | Louis Vuitton | 87 |
| 12 | Dior | 85 |
| 13 | NIKE | 83 |
| 14 | UNIQLO | 82 |
| 15 | Tiffany & Co. | 81 |
| 16 | Victoria’s Secret | 81 |
| 17 | Zara | 80 |
| 18 | COACH | 76 |
| 19 | Adidas | 72 |
| 20 | Gucci | 60 |
