C&A has completed the modernisation of its first 200 stores as a part of a wide-ranging upgrade. The modernised stores now provide an exciting shopping experience that combines new brand identity elements with an upgraded customer service, as well as a strong focus on denim and C&A’s range of sustainable items. The upgrade is part of C&A’s accelerated push to invest in its stores. By the end of February, the fashion retailer will have completed the modernisation of more than 400 stores, with an additional 350 to follow on a step-by-step basis.
“Our stores and teams are at the heart of our omni-channel approach. The investment highlights the importance they continue to have at C&A. Our modernised stores are more than just a place to shop. We want visitors to enjoy themselves and feel inspired to spend time in them,” said Eric Brenninkmeijer, Chief Clusters/Countries Officer at C&A.
Beginning with the façade of the updated stores, the new C&A logo, with its sleek and modern design, catches the eye. Inside, the new brand identity elements create a fresh look, presenting C&A as a modern, inclusive brand. Messages reinforcing C&A’s sustainability credentials are a recurring design element, drawing the customers’ attention to the wide range of environmentally friendly clothes on offer, as well as C&A’s broader sustainability efforts.
As part of its continued focus on sustainability, C&A has also transformed the denim area for both ladies and men to include a new range of products across all updated stores. The design of the denim area helps to best showcase the new collection, while fit rails and mannequins educate customers about the new fits and leg forms.
In addition to Click & Collect, the stores contain free Wi-Fi and QR codes on the price tags that link back to the online store. These initiatives reinforce C&A’s commitment to an omni-channel approach that enables customers to seamlessly browse the collections and shop in both physical stores and online.