For all coming circular collections, BESTSELLER’s designers and product developers will use its new Circular Design Guide.

With an ambition of becoming Circular by Design, it is our belief that designing for circularity will be a central pillar in a more sustainable future for the fashion industry.

For BESTSELLER, this means considering all decisions made at each stage of the value cycle – from raw materials and production, to use and recycling. All decisions taken by designers and product developers are critical for how a garment can become circular, as each decision impacts all other phases positively or negatively.

Therefore, we want to introduce BESTSELLER’s Circular Design Guide – a guide for all designers and product developers across brands on how to create a circular garment.

Circular Design Guide can be colleceted from here:

Previous articleWinners of the Tommy Hilfiger Fashion Frontier Challenge Recognized for Driving Social Innovation and Inclusivity in the Fashion Industry
Next articleAmerican Cotton Gets a Favorable Look by South Indian Textile Spinners