Bano eeMee Expands into Denim

Advertisement

Canadian Fashion brand Bano eeMee is expanding its line in denim and is targeting Canadian retailers for distribution. The new Bano eeMee denim line includes jackets for women and men using sustainably sourced materials.

Founder Aleem Arif said that the jackets, currently produced in both dark and medium washes, are an option for vegan customers in an effort to be inclusive. “Denim is an age-old fabric that is ideal to create pieces that are long-lasting,” Arif commented, “Our denim is sustainably sourced. We are working with our production partners to implement the ‘ozone wash technology’ to help conserve water in denim manufacturing.”

The sale of a Bano eeMee jacket is said to translate into fair paid work for two days for three artisans. Designs are timeless and are meant to evolve into wardrobe staples with a level of quality intended to last for years.

Advertisement
Previous articleKingpins New York will take place on July 20-21
Next articleLevi Strauss & Co. to start new distribution center in Germany