With the ambitions of boosting the retail presence in India, the US denim giant Wrangler has just opened 39 new flagships for the denim bigwig store in Mumbai. Spread over an area of 950 square feet, the new store at Linking Road will house the brand’s newest collections from T-shirts and shirts to jeans. Importantly, Wrangler retails in India through Ace Turtle, which acquired a long-term license for the brand in India and select markets of South Asia.
Nitin Chhabra, Co-founder and CEO, Ace Turtle, said, “Wrangler has been witnessing strong footfalls at retail stores in high street areas also the denim stalwart is committed to expanding the offline retail footprint by adding 100 more stores of Lee & Wrangler in the current fiscal.”