Global denim icon Wrangler® today announced its latest collaboration with Adult Swim’s Emmy award-winning series “Rick and Morty”, in partnership with Warner Bros. Consumer Products. The new Wrangler x Rick and Morty Collection will include designs that have never been seen before in this multiverse. Similar to the first collection, which launched in late 2020, this collaboration is available exclusively on Wrangler.com in anticipation of the annual Adult Swim Festival, streaming November 12-13, 2021, on Adult Swim’s YouTube channel.
“Rick and Morty” has truly permeated the cultural Zeitgeist with celebrity and pop culture fans alike. In 2020, Wrangler launched its inaugural collection with “Rick and Morty,” which sold out twice. The campaign surrounding the original Wrangler x Rick and Morty Collection recently won Adweek’s Media Plan of the Year Award for Best Use of Experiential through creative elements such as a laser-etched jacket and existential-focused activations during last year’s Adult Swim Festival. In tandem, the Wrangler x Rick and Morty Collection achieved an Honorable Mention — Marketing for Business, Consumer Products/Services in the 2021 Silver InSpire Awards and the Award of Excellence — Media Relations in the 2021 Bronze InSpire Awards.
“Rick and Morty is part of the pop culture zeitgeist, with a global fan base that loves all things related to the show,” said Tricia Melton, chief marketing officer of Warner Bros. Kids, Young Adults and Classics. “Collaborating with Warner Bros. Consumer Products to merge Adult Swim’s hit series with a timeless brand like Wrangler was a great opportunity to bring our Rick and Morty story from screen to seam and offer fans something that’s extra Ricktastic in real life.”
“Rick and Morty fans crave unique lifestyle fashion collections that capture the humor and irreverent fun of the series and allows them to showcase their fandom in a creative way,” said Robert Oberschelp, senior vice president of franchise management and marketing for Warner Bros. Consumer Products. “Combining characters from one of our most popular series with an iconic brand like Wrangler to deliver our fans a fresh new merch line is what we do best.”
The full Wrangler x Rick and Morty collection includes four original designs: two 100% cotton french terry crew neck sweatshirts, a 100% cotton french terry hoodie sweatshirt, and a denim jacket with custom artwork lasered on the back.
“As an iconic heritage brand, Wrangler has a strong history in pop culture, and we love to embrace opportunities to reach new fans when we’re naturally integrated, including Adult Swim’s ‘Rick and Morty’ and the organic mention of Wrangler denim being indestructible by the NX-5 Planet Remover in the show’s season 4 finale,” said Holly Wheeler, vice president of global brand marketing at Wrangler. “Entering into our 75th anniversary celebration, we’ll be sharing even more exciting partnerships that will blend our western roots with modern culture, revealing where the brand is heading for the next 75 years.